Postojna, znana po svojih naravnih lepotah, bogatih kulturni dediščini, je ponosna nosilka ZLATEGA znaka Zelene sheme slovenskega turizma (ZSST).
Občina Postojna je v ZSST vstopila že leta 2018, z namenom, da s pomočjo mednarodno priznanega orodja za razvoj zelenih destinacij vzpostavimo trajnostni model turizma, ki bo valoriziral naravne, družbene in kulturne potenciale ter jih povezal v edinstveno ponudbo turistične destinacije Postojna. V letu 2018 smo prejeli znak Slovenia Green Destination – Silver, po pridobitvi znaka pa smo intenzivno delali na dvigu kvalitete storitev in razvoju trajnostnega delovanja v vseh sferah naše destinacije ter leta 2022 ob ponovni presoji prejeli zlati znak.
Zelena shema slovenskega turizma (ZSST) je nacionalni program in certifikacijska shema, ki pod krovno znamko Slovenia Green združuje vsa prizadevanja za trajnostni razvoj turizma v Sloveniji, destinacijam in ponudnikom ponuja konkretna orodja za oceno in izboljšanje trajnostnega delovanja in skozi znamko Slovenia Green to zeleno delovanje tudi promovira.
V Zeleno shemo so vgrajeni trije stebri trajnostnega razvoja – okoljski, družbeni in gospodarski. Turistične destinacije spodbuja k učinkoviti rabi energije in vode, trajnostne mobilnosti, ozelenitvi turističnih nastanitev, zelenemu naročanju ter prilagajanju na podnebne spremembe. Gre za celosten sklop, ki v lokalnem okolju spodbuja povezovanje akterjev v javnem in zasebnem sektorju ter njihovo skupno delovanje za ohranjanje okolja kot temeljne vrednote v turizmu. Hkrati deluje izobraževalno in obveščevalno tako do notranjih javnosti – podjetij in prebivalcev v lokalni skupnosti, kot do zunanjih javnosti – turistov in drugih akterjev.
Proces pridobivanja znaka v destinaciji Postojna vodi Zelena ekipa, ki trenutno šteje 9 članov iz različnih inštitucij in podjetij, vodi pa jo zelena koordinatorka Špela Peric, višja svetovalka II za področje turizma iz enote turizem na javnem zavodu, Zavodu Znanje Postojna.
Znaki, ki jih lahko pridobi posamezna destinacija, so bronasti, srebrni, zlati ali platinasti. Postojna je prejela zlati znak, ki predstavlja priznanje za trajnostno in zeleno delovanje na različnih področjih v občini Postojna, ne le v turizmu. Zlati znak se nanaša na varovanja okolja, zaščito naravne in kulturne dediščine, sodelovanje s ponudniki in prebivalci, izboljševanje kvalitete življenja obiskovalcev in domačinov. Hkrati je zlati znak zaveza, da bomo v občini Postojna z razvojem trajnostnega delovanja nadaljevali tudi v prihodnje.
Ta prestižni certifikat dokazuje predanost trajnostnemu razvoju, odgovornemu turizmu in ohranjanju neokrnjene narave. Kot zelena destinacija si Postojna prizadeva za ravnovesje med sodobnimi turističnimi praksami in varovanjem bogate naravne in kulturne dediščine. Z raznolikimi doživetji, ki spoštujejo okolje in vključujejo lokalno skupnost, Postojna ponuja obiskovalcem edinstveno priložnost za raziskovanje čudovitega koščka zelene Slovenije.
Postojna - Slovenia Green Destination GOLD
Postojna, known for its natural beauty and rich cultural heritage, proudly holds the GOLD label of the Slovenia Green Scheme for Tourism (ZGST).
The municipality of Postojna joined the ZGST back in 2018 with the aim of establishing a sustainable tourism model using internationally recognized tools for developing green destinations. This model aims to valorize natural, social, and cultural potentials and connect them into a unique offer for the tourist destination of Postojna. In 2018, we received the Slovenia Green Destination – Silver label, and after obtaining the label, we intensified our efforts to improve service quality and develop sustainable practices in all spheres of our destination, leading to receiving the gold label in 2022 upon re-evaluation.
The Slovenia Green Scheme (ZGST) is a national program and certification scheme that encompasses all efforts towards sustainable tourism development in Slovenia under the umbrella brand Slovenia Green. It provides destinations and providers with concrete tools for assessing and improving sustainable practices and promotes this green operation through the Slovenia Green label.
The Green Scheme is built on three pillars of sustainable development – environmental, social, and economic. It encourages tourist destinations to use energy and water efficiently, promote sustainable mobility, green accommodation, green procurement, and adapt to climate change. It is a comprehensive framework that promotes the collaboration of actors in the public and private sectors in the local environment and their joint efforts to preserve the environment as a fundamental value in tourism. At the same time, it has an educational and informational role for both internal stakeholders – companies and residents in the local community, and external stakeholders – tourists and other actors.
The process of obtaining the label in the Postojna destination is led by the Green Team, currently comprising 9 members from various institutions and companies, led by green coordinator Špela Peric, Senior Advisor II for tourism from the tourism unit of the public institution, Zavod Znanje Postojna.
The labels that a destination can obtain are bronze, silver, gold, or platinum. Postojna received the gold label, which represents recognition for sustainable and green practices in various fields within the municipality of Postojna, not just in tourism. The gold label pertains to environmental protection, preservation of natural and cultural heritage, collaboration with providers and residents, and improving the quality of life for visitors and locals. At the same time, the gold label is a commitment that we will continue the development of sustainable practices in the municipality of Postojna in the future.
This prestigious certificate demonstrates a commitment to sustainable development, responsible tourism, and the preservation of pristine nature. As a green destination, Postojna strives for a balance between modern tourism practices and the protection of rich natural and cultural heritage. With diverse experiences that respect the environment and include the local community, Postojna offers visitors a unique opportunity to explore a wonderful piece of green Slovenia.
